Friday, July 29, 2005

2004 a Record Year for Tourism

State tourism officials said Wednesday a record 25.8 million travelers flocked to Colorado from other states last year, a 4 percent increase from the year before.

The study, commissioned by the Colorado Tourism Office, credited a $4.9 million, multicity advertising campaign for the increase.

Michael Erdman of Longwoods International, the marketing research firm that produced the study, said the ad campaign attracted an additional 5.3 million visitors between October 2003 to December 2004 who otherwise would not have come.

“The advertising was definitely a part of the increase,” Erdman said.

Travelers spent $7.3 billion in Colorado and increased revenue to state and local governments by $526.47 million, the study said.

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