Vail Resorts is launching an ambitious effort to eliminate the environmental impact of its operations by 2030.
Rob Katz, the chief of the world's largest mountain resort operator, announced at an employee meeting Tuesday that the company was aiming to eliminate emissions, deliver zero waste to landfills and offset its overall impact to forests and habitat in the next 13 years.
The company is calling the effort: "Epic Promise for a Zero Footprint."
"Committing to green energy is not only good for the environment, but it's good for business," Katz said. "We talk about an environmental goal of needing to use less, but that's an important business goal too. It means we are being smart about not only the resources we use inside the company, but also how we use any resources outside the company … particularly when the environment is both our product and our passion."
“It is inspiring to see ski resorts voluntarily doing their part to cut emissions and waste streams and improve forest health.”Geraldine Linkpolicy director,National Ski Areas Association