Thursday, October 18, 2007

Chamber Generates Dollars

An evaluation done by the Breckenridge Resort Chamber found the group's marketing efforts in 2006 generated anywhere from $39 million to $63 million in tourist spending in the town, representing at least a 166 percent return on investment for the BRC's budget.

The BRC's efforts to quantify its contributions to the town won general praise from Breckenridge officials, and because of the strong performance the study shows, the group is asking for more than $600,000 in additional funding next year from Breckenridge.

But Town officials are split in both their support for more BRC funding and their reactions to the evaluation's findings.

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