There’s no question that the Frisco Main Street promenade has been a hit among visitors. Now town leaders are looking at ways to keep the street alive as winter looms.
At a virtual business meeting Wednesday, July 15, the Frisco Town Council and local business leaders discussed strategies to increase traffic for lodging business and ways in which the town could keep the promenade running into winter. Council member Dan Fallon confirmed the promenade will remain at least through Labor Day. However, council members are looking at ways to keep it in place as the pandemic continues.
“There’s always that hope, of course, that if the status quo stays at least the same, if not improves, then the promenade itself becomes a certain kind of an attraction,” Fallon said. “It will start to have its own weight of success and hopefully attract more people.”
At the beginning of June, the town of Frisco launched the Live Frisco, Shop Frisco campaign along with the promenade. As part of the campaign, people are able to purchase from the town e-gift cards for discounted prices at Main Street businesses. As of Tuesday, the gift cards have generated $130,000. Of that revenue, $70,000 has been put back into local businesses through the gift cards, according to the Town of Frisco website.
