Friday, December 15, 2006

Frisco Visitors' Study Results

At the Frisco Town Council work session this week, the council heard the results of a visitors' study designed to help with marketing strategies and to design a brand for the town.

The presentation by Hill & Company marketing agency determined a profile of summer visitors based on 617 surveys taken during four events.

They found that 75 percent were overnight visitors between the ages of 35 and 64 with an income between $50,000 and $150,000. Fifty-eight percent were from other parts of Colorado, mainly Denver. Many of the out-of-state visitors were from Arizona, California and Florida.

The average stay is one to three nights and the average expenditure per person is $37. Currently, a 2006/2007 overnight visitors study is also being conducted by Hill & Company to get a complete profile.

The company was hired for about $50,000 to complete a discovery process on a brand for the town, to do research work studying and profiling the consumer, to assist in creating a 2007 marketing and media plan and to begin brand development.

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