GoBreck, the destination marketing organization for the town of Breckenridge, was recently selected for a MarCom Gold Award in the Marketing/Promo Campaign “Branding Refresh” category. The award is for the #BreckBecause campaign, which showcases the Breckenridge experience using comments and pictures from guests and locals.
The Association of Marketing and Communication Professionals judged more than 6,500 entries. Other 2013 gold winners range from small agencies to Fortune 500 companies such as Lockheed Martin and McDonald’s. Barnhart Communications in Denver developed the #BreckBecause concept.
“The social element is huge,” said GoBreck marketing director Scott Fortner in a prepared statement. “Instead of us crafting a picture of Breckenridge, we’re sharing real experiences using local and guest input. Barnhart truly understands the brand, and it’s exciting for both our organizations to be recognized on a national level.”
The #BreckBecause campaign also received the Governor’s Award for Outstanding Marketing Program in October. Visitwww.BreckBecause.com for more information.
Courtesy of the Summit Daily News.
