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STEAMBOAT RESORT — Forty-one years have passed since a pair of Steamboat ski instructors who knew how to handle a quarterhorse as well as they could ski the moguls posed for a photograph that endures as the definitive symbol of this cowboy ski town.
Skiers across the world know it as the Steamboat barn poster, but it ought to be known as the More Barn poster after the longtime ranching family that gave permission for the photo shoot on their property along Pine Grove Road.
Jo Semotan remembers well that frigid February morning in 1972 when she and Rusty Chandler climbed into the saddle — he on a gelding and she on a frisky mare owned by Clarence Wheeler — and rode through unblemished snow that reached to the horses’ bellies.
It didn’t hurt that their path took them in front of the classic Western barn, with the slopes of Mount Werner as a backdrop. The poster that resulted has lured generations of skiers to Ski Town USA, and it has sold many cowboy hats.
