#Frisco #Colorado
Frisco began big-picture conversations last week to consider the long-term impacts of the COVID-19 pandemic and to start reckoning with how to address the “new realities” of tourism trends to maintain a culture that is friendly to Frisco residents and the council’s vision for the town.
On Jan. 26, a recently formed group called the Insights Collective led Frisco Town Council through a discussion on what economic and social changes the town could expect to see in a post-pandemic environment and what steps should be taken to ensure Frisco is in a good place to adjust its strategic goals accordingly.
The Insights Collective is a think tank comprised of tourism industry experts that formed last year in an effort to quantify economic impacts of the pandemic on resort communities and ultimately guide officials through strategies that can support a high quality of life for residents.
